Shamit Khemka is a highly sought after entrepreneur and IT mentor & advisor. He is the Founder and Managing Director of SynapseIndia – a renowned IT company with its offices in the USA as well as UK. His great management skills have helped the company achieve immense growth in all these 18 years (since 2000). He possesses sound knowledge of IT and digital marketing and he strongly recommends businesses (both online and offline) to use digital marketing instead of traditional marketing (such as hoardings, door to door marketing, advertising in newspaper, etc.) to ensure greater results in lesser efforts and lower costs.
He believes and suggests that while the reach of hoardings is limited to the place where they are hanging, you can convey your message directly to your audiences worldwide through digital marketing. In short, with digital marketing, it is possible for global businesses to reach out to more potential customers and target audiences than any other kind of traditional marketing method, including hoardings. Click on the following link to watch related video of Shamit Khemka Follow Shamit Khemka on Twitter
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