Shamit Khemka, the founder & managing director of the IT services provider SynapseIndia, has spent a remarkably successful journey as a business leader. Mr. Khemka, with his unrivaled management skills, has spread the businesses of SynapseIndia across countries and continents. Also, he founded the SynapseInteractive, a digital marketing agency popular with leading brands in the USA and UK.
The business leader believes that through an effective strategy, or a long-term plan, leaders can reach the desired future business goal they envision. Such a strategy, according to him, includes the company's goals and mission, the type of products and services that one plans to build. Mr. Khemka says that leaders and managers should consider a number of factors while designing their management strategy. Factors like having a long-term objective for meeting the customers' needs, and analyzing market opportunities are supposed to be crucial to a successful management plan. Innovation has been another top priority on Mr. Khemka's management agenda. He believes that the products and services offered by a company should be unique and are aligned with the business.
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